Blog posts are a great way to share your knowledge and expertise with the world. They can also be an excellent source of revenue for your business. But what if no one is reading them? There are many reasons why blog posts might not rank well, or not rank at all. A company like DigitalOx Ltd can help you optimize your site.
But of you have a tight budget, read on to know easy ways you can optimize your blog post, and make them rank higher in search engines.
1. Include The Right Keywords In Your Content
This is one of the best ways you can make sure people to find your blog easily. Do not only include words like “keyword” or phrases such as “click here” because this will just make Google think that you are trying to game their system and they may ban your site from appearing on their SERPs (search engine results pages).
Instead, try using long-tail keywords; these are longer phrases with a lot more specificity than single words but less competition than common three word combinations. For example, instead of saying “vegan recipes,” say “easy vegan recipes.”
2. Use An Attractive Title
A great title is an easy way to catch readers’ attention. Make your titles catchy and descriptive. Search engines will find your titles easily if you use keywords. The keywords should relevant. You can use keywords that are related to your blog post’s content or you could include some synonyms for a more robust search engine ranking.
Also, ensure you include keywords within the first paragraph of your blog post content. That way, you’ll be able to boost your post’s rankings. You should also use bulleted points, numbered lists or bullets in order to make it easier for readers to skim through the information on their screens.
3. Check Your Blog’s Readability
You want to make sure that readers can read the post and understand what you’re saying. This is an important factor in ranking because Google’s algorithm will rank content higher if it understands what you are writing about, thus making it more likely for users to click on a given article.
One of the ways to check this is by using “readability” tools like Hemingway App or Readable. They provide feedback on how readable your text really is and suggest ways you can improve it. Keep your sentences short (no one likes reading long paragraphs), use colorful language, and break up sections with bulleted lists or headings to attract readers to your content.
4. Write Original Content
Writing original content can also boost your blog’s ranking. There are many bloggers out there who re-write or copy and paste old articles from other websites to get some traffic, but it’s not worth it. Search engines penalize these types of posts, and make them not to rank.
If you aren’t sure about the type of content you want to write for your blog, use idea generating tools. These tools will help you find content your readers are interested in.
The Bottom Line
You should always try to come up with ways to make your posts more SEO-friendly. That way, you’ll increase the chances of making them rank higher on Google. With the right optimization, It is very easy in this day and age to create a blog post that will help you reach your desired goals.